Write better marketing emails

An insightful look at what email marketers can do to improve the copy of their emails.

What will you learn?

You’ll learn how to write effective marketing emails and understand the importance of:

  • how people read and interact with your email
  • what makes a successful subject line?
  • email-writing best practice
  • copywriting hooks and triggers 
  • planning your email content
  • the secret power of the unopened email 

When?

13 September

Trainers

Catherine Toole

co-founder and ceo of Sticky Content Ltd

Sticky Content's ceo, Catherine Toole, is a former press journalist who has spent the past 15 years specializing in web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.

A well-known speaker in the UK, Catherine runs both micro-content and content strategy seminars for the Nielsen Norman Group worldwide. She’s also a guest trainer for Econsultancy and sits on the executive committee of the British Interactive Media Association (BIMA).

Dan Fielder

head of content and co-founder of Sticky Content Ltd

Dan, a former magazine editor, is co-founder of Sticky Content with ceo Catherine Toole. As head of content, he has overall responsibility for Sticky Content’s output.

Dan designed several of Sticky Content's courses, and has delivered bespoke training to several hundred clients, including Alstom, Berghaus, Cambridge ESOL, Deloitte & Touche LLP, Lastminute.com, Natural History Museum, Nokia, SagePay and Sony.

Testimonials

"Great course - thought provoking and I learnt a lot. Really worthwhile and useful."

"Very enjoyable - very interesting… lots of food for thought."