Writing for search

How to write and edit copy to make your website more visible to search engines.

What will you learn?

You’ll learn writing techniques that produce good searchable copy, including: 

  • how search engines work: the basics
  • Google's top 5: the most important parts of your page
  • smart use of keywords
  • creating search-friendly page titles
  • building links and writing link text
  • keeping it useful: putting readers first when you write
  • other ways copywriters can influence organic search results
 

When?

22 June , 26 October

Trainers

Dan Fielder

head of content and co-founder of Sticky Content Ltd

Dan, a former magazine editor, is co-founder of Sticky Content with ceo Catherine Toole. As head of content, he has overall responsibility for Sticky Content’s output.

Dan designed several of Sticky Content's courses, and has delivered bespoke training to several hundred clients, including Alstom, Berghaus, Cambridge ESOL, Deloitte & Touche LLP, Lastminute.com, Natural History Museum, Nokia, SagePay and Sony.

Martin Wake

content director

Martin Wake joined Sticky Content in 2006 with over a decade’s experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. He was an editor at the Motley Fool UK website, and spent 3 years as Web Manager at the Housing Corporation, the Government’s housing regulator.

Martin’s recent work includes projects for Nokia Siemens Networks, Barclays Wealth and the Marine Stewardship Council. Martin consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy for natural search – among them KFH and Threadneedle Investments.

Testimonials

"Really useful to have training from someone not from an SEO agency. It gave a much more balanced view between SEO and user experience"

"Loved the exercises! Loved being able to ask questions relative to MY problems. GREAT training - desperate to go back to work now : )"