Find out what the content industry really thinks about the state of digital copywriting.
The full report is available free and contains a wealth of industry insights, plus expert comment from the likes of UX guru Jakob Nielsen and content strategist Kristina Halvorson...
State of digital content 2015
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“My greatest desire is for people to feel so passionately about their content that they’ll do battle to improve it… and this amazing survey shows they are.
It’s a terrific weapon for content strategists everywhere – a solid business case to gain resources for adaptive, mobile-friendly customer-pleasing content… the kind that transforms businesses from the inside out.”
Kristina Halvorson, author of Content Strategy for the Web
Most respondents expect to find much better quality writing in printed magazines and newspapers than in digital media
Almost 6 in 10 respondents expect a brand's Facebook updates to be very poorly written
A majority of respondents (51.9%) write copy on demand, in response to business needs
More responses by far indicate that the trickiest thing about producing good copy is measuring its impact
29% of respondents blame senior management for damaging copy quality
Only 9.8% of respondents always have a written creative brief for online copy
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