Sticky Content | Digital copywriting

“I’m packed full of Vitamin C and I make up 1 of your 5 a day!” Is your bottle of juice talking to you? Or how about your shampoo – is it regaling you with jokes or singing its own praises? In fact, when was the last time you went shopping and didn’t see packaging “blurb” written in the first person? » more

Most companies have a style guide tucked away somewhere, often based on that venerable document, The Economist style guide. These sets of rules on spelling, punctuation and grammar are an essential editorial tool. But are style guides really doing their job when it comes to online publishing, particularly for commercial organisations? » more

What are your feelings about won’t and can’t? Where do you stand on would’ve and should’ve? Have you any strong views on haven’t? Would you go as far as wouldn’t’ve? We’re talking about contractions here, not the One Born Every Minute kind, but the truncations of words that sometimes proves surprisingly controversial. » more

Rewriting your website? Most companies will make a pig's ear of it, says Catherine Toole. Get it right by following 3 simple rules. » more

Vote for the word or phrase you'd most like to see removed from the web - best suggestions will feature at ad:tech 2009 Following our recent post on 11 words to ban from your website, we » more