Sticky Content | Digital copywriting

Content marketing is defined by Econsultancy as “marketers becoming publishers – owning the media instead of renting it.” It’s about “attracting and retaining customers by creating / curating valuable, compelling and relevant content to maintain or change behaviour.” » more

“I’m packed full of Vitamin C and I make up 1 of your 5 a day!” Is your bottle of juice talking to you? Or how about your shampoo – is it regaling you with jokes or singing its own praises? In fact, when was the last time you went shopping and didn’t see packaging “blurb” written in the first person? » more

We’re still digesting all the valuable learning we gained from Nielsen/Norman Group’s Usability Week. It was also reassuring to learn that the experts at Nielsen/Norman Group also confirmed many of the practices we already adopt as standard. » more

So you’ve heard how a business blog can help generate new business, develop your profile and improve your Google rating, but you don’t have a clue how you’re meant to start one. » more

The From element of an email is vital to get your message noticed, opened and - if you're lucky - acted on. But it has another valuable function too - as an instant marker for people looking to retrieve an email some time after they've received it. A glance at the » more