Sticky Content | Digital copywriting

As I was going home late from work the other night on the tube I got wound up by a simple announcement from London Underground. I was told there was "a good service running on all lines". But I knew very well that there wasn't. Because despite the fact that it was nearly 9pm, a Central Line train arrived that was too full for everyone to get on – including me.  » more

It’s a given that how you communicate with your customers speaks volumes about your brand, right? Well, thecustomer experience doesn’t stop when someone makes a purchase on your website. It carries on right up until they get their order, go to the concert or drive their hire car. » more