Sticky Content | Digital copywriting

Writing content which always works – whether it’s viewed on a mobile or a desktop can be tough. But if you’re looking at your existing content and wondering how it could work better on mobile, there’s a few quick fixes that could go a long way » more

Visual impact is key for creating optimum, effective digital content. Information design can be as important as the words on the page. It’s all about making sure your content appears in a format that shows it off to its best advantage and allows it to breathe. » more

As I was going home late from work the other night on the tube I got wound up by a simple announcement from London Underground. I was told there was "a good service running on all lines". But I knew very well that there wasn't. Because despite the fact that it was nearly 9pm, a Central Line train arrived that was too full for everyone to get on – including me.  » more

Content confidential is a monthly thought-leadership piece from Sticky Content. To get it delivered to your inbox, subscribe here. This month, we take a look at content marketing by numbers. With 10 per cent annual growth predicted in the UK for this £880m market, the stats speak for themselves... » more

We’ve all seen movies with the captain and co-pilot of a plane or spaceship going through their checklists before take-off to make sure the craft is airworthy. But why do checklists work so well – and how can we use them to improve our web content?  » more