Sticky Content | Digital copywriting

Content curation requires the same skills as content creation – editorial judgement, a feel for the audience and an ability to write a short, sharp line of copy. The difference is, it can be done through readymade social media – whether that’s something as simple as a Twitter account or as textured as a narrative thread on Storify. » more

The latest buzzword to come down the digital media pipe is content curation. Everyone’s talking about it, from social media gurus to digital marketing experts. But what does it mean? Why is it a good thing? And how is it different from content marketing or content strategy?

Focusing on micro content – small copy elements like button names, calls to action, reassurance text (for example around an online form or payment process) or even where a particular piece of copy is placed on a page – can produce big wins. And small copy fixes are usually possible even when there’s no budget for redesign or technical changes.

As Econsultancy’s recent Funnel event demonstrated, the b2b space has embraced the massive potential of content marketing to attract and engage new prospects. Indeed, 9 out 10 b2b organisations say they market with content, according to Marketing Sherpa (2010). 

Content strategy is one of the biggest emerging trends in digital marketing, with more and more brands catching on to the importance of mapping objectives of users to content. It’s something we do every day at Sticky Content, and we’re thrilled to be bringing our training to Econsultancy’s delegates with a series of one-day courses. » more