The full report is available free and contains a wealth of industry insights, plus expert comment from the likes of UX guru Jakob Nielsen and content strategist Kristina Halvorson...
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Winning the battle for better content
My greatest desire is for people to feel so passionately about their content that they’ll do battle to improve it… and this amazing survey shows they are.
It’s a terrific weapon for content strategists everywhere – a solid business case to gain resources for adaptive, mobile-friendly customer-pleasing content… the kind that transforms businesses from the inside out.
Did you know
Almost 6 in 10 respondents expect a brand's Facebook updates to be very poorly written
Most respondents expect to find much better quality writing inprinted magazines and newspapers than in digital media
A majority of respondents (51.9%)write copy on demand, in response to business needs
More responses by far indicate that the trickiest thing about producing good copy is measuring its impact
29% of respondents blame senior management for damaging copy quality
Only 9.8% of respondents always have a written creative brief for online copy