Sticky Content | Digital copywriting

Content confidential is a monthly thought-leadership piece from Sticky Content. To get it delivered to your inbox, subscribe here.

This month, we take a look at content marketing by numbers. With 10 per cent annual growth predicted in the UK for this £880m market, the stats speak for themselves...

44% Percentage of b2b marketers who consider content marketing the most important element of their online marketing strategy.

9/10 That’s how many b2b organisations say they make use of content marketing.

44% The percentage of respondents agreeing with the statement: “Content marketing is more important than advertising”.

$3m The amount of revenue Fifth Third Bank attributed to the first 9 months of a new content marketing push.

Content 2020 The name of a new Coca-Cola marketing mission statement, which focuses the global giant’s marketing activity on content marketing.

0% bounce Google’s Panda update is designed to give quality content a higher search profile. Google uses quantifiable metrics to determine the quality of a page, especially bounce rates and the length of time a user spends on a page. The better the content, the longer someone stays – and the more likely they are to share it socially. 

70% Number of b2b buyers who begin the process by using a search engine, with 75% clicking on organic search results. Better give them something good to read when they get there...

$2.5m Total sales which software company Eloqua puts down to clients downloading its content in the second half of 2010 alone.

1 in 3 Number of marketers who say “lack of time” is their biggest social media challenge, followed by “creating original content” (28%). Devising efficient content formats and editorial forward-planning might give you that competitive advantage. 

$324k Average amount US companies now spend on outsourcing their content marketing – the highest yet.

10% Growth in content marketing predicted in 2012, for a market already worth £880million. 

Sources: LinkedIn B2B Marketing Group survey, Vertical Leap; APA/Menzies Digital Marketing/Mintel; Custom Content Council/ContentWise study; Econsultancy/Adobe Quarterly Digital Intelligence Briefing, July 2011; Content Marketing Institute; Red Rocket Media

To get Content confidential delivered to your inbox every month, subscribe now.

What do you think? Add your comments below or get in touch with us to discuss marketing with content.