6 great movie taglines and what copywriters can learn from them

As Oscar night approaches, movie taglines come to mind. So what do these glamorous examples of short-form copy have to teach digital copywriters?

20 February 2015

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THE END. The top 5 barriers to b2b brand storytelling

Struggling to tell stories in your b2b marketing? Here are the 5 most common barriers to b2b brand storytelling we hear about and how to get past them 

13 February 2015

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'Doing a Taylor Swift' and 6 other content strategies I learned from pop

What can Taylor Swift, will.i.am and U2 teach you about b2b content strategy? Here are 7 easy content marketing techniques you can steal from the world's top pop stars...

30 January 2015

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How to get your translation agency speaking your language

Are your messages getting lost in translation? Does your content lose context in different languages? TranslateMedia’s Antonio Catanese explains how to brief a content translation project...

22 January 2015

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'Help! There are too many audiences for my content strategy.'

How can you create a coherent content strategy when marketing people insist there are 30 audience segments to consider? Get started with our 5 step guide...

19 January 2015

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How to localise your content without losing your voice

How to think global and write local while staying true to your brand and tone of voice 

12 January 2015

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How to create a content culture in your company

To succeed at content, you don’t just need investment, you need involvement. And that means turning production into a company-wide preoccupation. Here’s how to get started...

19 December 2014

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How to write subject lines people want to open

Email is a crucial part of your marketing, but a poorly written subject line could send your message straight to the trash. Here are 7 easy ways to create compelling subject lines and help you

15 December 2014

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Why #SEO is all about having good #content: http://t.co/QchgGs6ln7 via @B2Community #copywriting - 18 hours ago Go to twitter