As Oscar night approaches, movie taglines come to mind. So what do these glamorous examples of short-form copy have to teach digital copywriters?
20 February 2015Read more
Struggling to tell stories in your b2b marketing? Here are the 5 most common barriers to b2b brand storytelling we hear about and how to get past them
13 February 2015Read more
What can Taylor Swift, will.i.am and U2 teach you about b2b content strategy? Here are 7 easy content marketing techniques you can steal from the world's top pop stars...
30 January 2015Read more
Are your messages getting lost in translation? Does your content lose context in different languages? TranslateMedia’s Antonio Catanese explains how to brief a content translation project...
22 January 2015Read more
How can you create a coherent content strategy when marketing people insist there are 30 audience segments to consider? Get started with our 5 step guide...
19 January 2015Read more
How to think global and write local while staying true to your brand and tone of voice
12 January 2015Read more
To succeed at content, you don’t just need investment, you need involvement. And that means turning production into a company-wide preoccupation. Here’s how to get started...
19 December 2014Read more
Email is a crucial part of your marketing, but a poorly written subject line could send your message straight to the trash. Here are 7 easy ways to create compelling subject lines and help you
15 December 2014Read more
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