5 tips to make your content competitive

Creating content means creating new competition – not just rival businesses but rival providers. Does your content measure up?Who are your competitors? The obvious answer to this obvious question is to look to those businesses that provide similar...

17 October 2014

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3 essential content marketing lessons

Add value to your users and make your content work harder: follow these 3 essential content marketing tips and you can avoid the mistakes we see all too often… Plan your contentAccording to our survey last year, the biggest headache for content...

09 October 2014

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5 digital copywriting tips George Orwell can teach you

Discover how George Orwell can help you write copy that’s clear, concise and easy to understand.George Orwell wrote one of the most significant novels of the 20th century in 1984, but his influence is enduring well into the 21st century –...

02 October 2014

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Sticky designer brings his wisdom to David McCandless' new book, Knowledge is Beautiful

Learn how Sticky’s own Andrew Park has contributed to Knowledge is Beautiful – the new book from information design expert David McCandless Most copywriters – Sticky Content included – strongly believe in the power of words. But...

26 September 2014

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5 ways to improve your Facebook effectiveness, from shares and likes to an increase in followers

Want comments, shares and followers on Facebook? Keep these common-sense guidelines in mind as you grow your social media presence. You don’t need us to tell you that Facebook is an incredibly important tool in today’s world of content...

22 September 2014

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You won't believe what we think about clickbait

Clickbait headlines are totally pervasive and they’re proven to work, but are the results worth the stigma?These days, it’s almost impossible to ignore clickbait headlines. It’s likely you see at least one headline like this creep into...

12 September 2014

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Contractions: don't just ban them all

Blanket bans on words like ‘can’t’, ‘won’t’ and ‘should’ve’ are impractical and hard to implement. Try a more flexible approach...It’s not uncommon to come across an editorial style guide that...

04 September 2014

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Are you Team Title Case or Team sentence case?

We look at the advantages and drawbacks of these two styles of capitalisation – and explain which side we’re on It’s an age-old debate. Should your web page headings and navigation titles be in title case, or sentence case? First, a...

28 August 2014

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