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Product names and labels that are too focused on your internal priorities can create a real barrier for users. Looking in the lower right hand corner of the standard Tube map, you’ll find a key explaining which lines are which in the
Bundling up your web content and releasing it monthly could be counterintuitive, argues our head of production – as mimicking print conventions can come at the cost of usability… People often ask us – what’s the best frequency
The usability of your website needs a good nav bar as a foundation. It’s a big way that people jump around your site and find what they need. Confusing and illogical nav bars can stump your users and get them tangled in your site. What should
The landing page is an integral step in any digital marketing campaign – it reinforces key messages and guides readers toward conversion. Here are 10 quick tips for getting it right 1. Plan each landing page as a self-contained page –
Online content that no longer reflects who you are can do you a lot of damage, as the case of Paris Brown shows… The unedifying story of Paris Brown, Britain’s first youth crime commissioner, is an obvious lesson in the dangers of social
We’ve curated a few of our favourite quotes about digital – some to pin up on your wall, others to remind you that we can’t all get it right, all the time… The visionary… ‘On average, 5 times as many people
A few years ago, social media shares were a footnote to most seo techniques. Now they’re a force to be reckoned with. In the US at least, social media shares ousted link-building as the biggest contributor to Google rankings during 2012 So, if you
How Nielsen’s 10 core usability principles for interface design can guide copywriters – even after 2 decades… We’re regular readers of Jakob Nielsen’s Alertbox emails, which deliver the latest pearls of usability wisdom in
1. Get to know your usersUnderstand what your users want and you’ll have a great starting point for generating content. Google rewards content people like – it clocks when a user selects your page from search results, and that
1. No information overload Smaller tablet screens mean that you need to make decisions about what to include and what to ditch. Migrating your whole website across to your tablet site makes it less focused and harder to navigate. It’s a good idea
Readability tests were originally designed to help teachers understand how well children were reading and to help assess the suitability of a book for a particular age group. Typically, they look at things like word and sentence length, and the frequency
DMA’s new research shows email marketing is delivering proven, effective results – despite still not getting the attention it deserves. Open rates are up, clickthroughs are up, conversions are increasing and we’re expecting to see
‘Over-familiarity has spread like the plague across the internet.’ That’s the opinion of Colm O’Regan who complains in a BBC article about what he sees as the excessive use of first names on social networks and in other internet
The referendum on Scottish independence was announced last year. Alex Salmond, leader of the SNP and the Yes movement, was quick to propose a question. He plumped for: "Do you agree that Scotland should be an independent country?" Salmond, presumably
Sometimes, your seo copywriter looks like an online estate agent. You want them to secure you a good spot, high up in the rankings, close enough to your competitors to pinch a slice of their passing trade. As you see it, the seo writer’s job is to
You have to thank the actor Ryan Gosling for this blog. I was sitting on the tube reading an interview in which he talked about his first foray into directing. ‘Great directors are like tightrope walkers; they just don't look down,’ he said.
Media Studies graduate Adam Pacitti hit the headlines recently when he took drastic action to find a job. Adam produced a billboard to advertise himself to prospective employers It said: “I spent my last £500 on this billboard. Please give
Bulleted lists are a core elements of scannability. But that doesn’t mean, of course, that everything that can be listed should be bulleted. It would be odd, for instance, to employ bullets to express a sentiment like this: I’m leaving you
If you're going to battle for content budget there's 5 ways to persuade the board. Read our latest Content confidential and find out how
One of the most thankless tasks in marketing copywriting is the request for user feedback or opinion. You might be trying to elicit feedback from customers on a recent purchase, or looking for respondents to a survey. Either way, it’s hard to