7 ways to think like a journalist when creating content

Creating good content is so much more than regurgitating an annual report. To do it well, you need to think like a journalist. Know your audienceListening to your audience and successfully interpreting their needs and wants is a core journalistic skill...

21 August 2014

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Call that a tonal value?

Tonal values help to create a consistent way of talking to your audiences. So how do you know which ones are right for you?Most organisations want to find a way of sounding that sets them apart from their competitors. Tonal values are the foundation for...

14 August 2014

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3 problems with information-rich websites and how to solve them

If your website carries a large amount of content, be careful you don’t overwhelm the user. See our 3 most common user moans and how to fix them.When you have a dense, information-rich website, it can be a useful resource. Sites like Gov.uk or...

07 August 2014

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How to brief in a good infographic

Infographics have proved to be a powerful format for content marketers but getting them right takes careful planning and preparation. Here’s how to brief in a good infographic. Define your strategyThe first thing you need to do before you brief...

31 July 2014

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In praise of Lorem

Misleading placeholder text can cause problems. Luckily, there’s an elegant solution – one that’s been around for centuries. Here’s why Lorem ipsum is so useful…Placeholder or dummy text is put in wireframes or designs to...

24 July 2014

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Content marketing dictionary: jargon distilled

Evergreen content. Listicles. Telling stories. We cut through the jargon to give you the lowdown on a few key content marketing phrases…Call to actionA trigger that will hopefully inspire a customer to take action – like buying something,...

17 July 2014

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How Labour's 'baby number' campaign ticked all the boxes... except content strategy

Labour's NHS-driven social campaign, inviting people to find out their ‘baby number’ almost had it all. But at the last minute, they dropped the ball – and made it all about them. Keep an eye on your content strategy and make sure you...

11 July 2014

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What working in Agile really means

Heard about ‘working in Agile’ but not quite sure whether it would work for you and your organisation? Then read our highly flexible guide to the ins and outs of Agile.If your organisation is planning a major website relaunch or web build,...

04 July 2014

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