Digital Shoreditch 2015 | Content strategies for uncool clients | See the slides

Content Strategies for uncool clients. See the slides from Catherine Toole's speech at Digital Shoreditch 2015

14 May 2015

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Pair writing - why two writers can be better than one

Taking its lead from the world of agile development, pair writing is helping copywriters provide content that offers insight and readability.    

08 May 2015

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How to write for smartwatches

Digital copywriters have already reprogrammed their brains to write for mobile. Now we have to contend with the smartwatch. See our tips for writing for this wearable device

01 May 2015

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7 things compliance hates about your financial copy... and how to avoid them

Are you inadvertently irriating compliance teams by continually writing stuff they can't pass? Learn how to avoid common copy mistakes with these top tips...

24 April 2015

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Signposting: the role your copywriting plays in a user's journey

Online, every word acts as a signpost – so don’t underestimate the value to your users’ experience of having a damn good copywriter on your team

20 April 2015

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How to write a great how to guide

As consumers demand more transparency on services and pricing, companies are coming under increasing pressure to produce honest How to guides. Here’s how to write a good one…

01 April 2015

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4 frequently asked questions about writing FAQs

Good FAQs can mean customer service savings as well as giving users a positive brand experience. Here’s how to do them right

26 March 2015

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How to write original holiday destination guides

It’s almost impossible to be the first to describe a holiday destination. So how do you create an original guide? Here are 7 ways to approach it…

19 March 2015

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@CharityComms we hope you're enjoying his talk! - 12 hours ago Go to twitter