Sticky Content – digital copywriting, web audit, copywriting training, content strategy

Our products

Sticky Content is a digital copywriting agency based in London. Since 1997 we’ve helped thousands of organisations improve their web presence and increase their impact online through well-written usable copy that’s clear, consistent and on brand.

We do 6 key things for our clients:

Copy audits
copy audits
- fix what’s broken, keep what’s great and find a way forward
- identify quick fixes for immediate site improvements
- highlight areas of strength and weakness scored against best practice
Content strategy
content strategy
- map your content to your business goals and your audience
- brainstorm top editorial ideas for new content
- content formats, guidelines and training to leave you self-sufficient in content creation
Tone of voice
tone of voice
- create a voice from scratch or adapt your voice for online
- adapt your voice for digital – express your personality without losing web-friendliness
- practical guidance to reproduce the voice consistently across all your comms
Training
bespoke training and open courses
- boost your in-house web-writing skills
- learn the tricks and techniques that make for great digital copy
- learn what to look for when commissioning and reviewing content
- intelligent, entertaining talks on all aspects of digital content
E-commerce content
e-commerce content
- maximise the ROI of help content and FAQs
- develop powerful product pages that sell
- improve the completion rates of your online forms
Digital copywriting
digital copywriting
- plan, write and edit text for the web, email, mobile, social media, print...
- maximise the ROI of online forms, help content, marketing emails, product pages
- all content follows digital best practice

Our Blog

May

Copy fail: innocent on Twitter

Posted by Dan Fielder

A truly effective tone of voice gets everywhere. And a truly effective tone of voice needs to flex from channel to channel – your brand voice will not be quite the same in a tweet as in a white paper or an email newsletter, for instance. This is a particular challenge for brands in social media, where informality, off-the-cuff commentary and instant responses are the norm. And in chasing after a compellingly social voice, a brand should never forget who it is, or what it stands for – the wrong message, however cleverly worded, can have a strong negative effect. » more

Sticky Content | Digital copywriting

+44 20 7704 3232

For copy with clarity and impact

Our products

copy audits

content strategy

tone of voice

bespoke training and open courses

e-commerce content

digital copywriting

Our Blog

Copy fail: innocent on Twitter

Who we’ve worked with recently

Find us